{"id":611,"date":"2026-02-06T12:00:00","date_gmt":"2026-02-06T11:00:00","guid":{"rendered":"https:\/\/wearemullet.com\/opop-bet-on-a-brand-mascot-and-it-paid-off\/"},"modified":"2026-02-12T17:48:14","modified_gmt":"2026-02-12T16:48:14","slug":"opop-bet-on-a-brand-mascot-and-it-paid-off","status":"publish","type":"post","link":"https:\/\/wearemullet.com\/en\/opop-bet-on-a-brand-mascot-and-it-paid-off\/","title":{"rendered":"OPOP bet on a brand mascot \u2014 and it paid off"},"content":{"rendered":"\t\t\t\t<section class=\"component-article-stats bg-white-50 my-12 lg:my-20\">\n\t\t\t\t\t\t\t<div class=\"max-w-prose mx-auto\">\n\t\t<div class=\"grid grid-cols-1 md:grid-cols-[1fr_auto] items-center gap-8 lg:gap-16 xl:gap-20\">\n\t\t\t<div class=\"flex justify-center md:justify-start gap-12 sm:gap-20 lg:gap-24 xl:gap-32 2xl:gap-40\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t<div class=\"w-0.75 bg-primary-300 self-stretch rounded-full\"><\/div>\n\t\t\t\t\t\t<div class=\"h-full flex flex-col text-tertiary-950 pl-5 lg:pl-7\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base md:text-lg lg:text-xl leading-tight mb-4 lg:mb-8\">\n\t\t\t\t\t\t\t\t\tincreased<br>visits\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-4xl sm:text-6xl md:text-7xl lg:text-[5.625rem] font-bold leading-none mt-auto -mb-1 sm:-mb-3 lg:-mb-5\">\n\t\t\t\t\t\t\t\t\t620<sup class=\"text-[0.65em]\">%<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t<div class=\"w-0.75 bg-primary-300 self-stretch rounded-full\"><\/div>\n\t\t\t\t\t\t<div class=\"h-full flex flex-col text-tertiary-950 pl-5 lg:pl-7\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base md:text-lg lg:text-xl leading-tight mb-4 lg:mb-8\">\n\t\t\t\t\t\t\t\t\tincreased<br>converisons YoY\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-4xl sm:text-6xl md:text-7xl lg:text-[5.625rem] font-bold leading-none mt-auto -mb-1 sm:-mb-3 lg:-mb-5\">\n\t\t\t\t\t\t\t\t\t75<sup class=\"text-[0.65em]\">%<\/sup>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"mx-auto block w-48 md:w-64 lg:w-72 xl:w-80 shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-article-stats-lottie w-full h-auto\" data-animation-path=\"https:\/\/wearemullet.com\/wp-content\/themes\/mullet\/static\/templates\/component\/article-stats\/assets\/rocket.json\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/section>\n\t\t\t\t<section class=\"component-article-mascot bg-white-50 my-12 lg:my-16 xl:my-20 overflow-hidden\">\n\t\t\t\t\t\t\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-8 left-0 lg:left-8 z-10\">\n\t\t\t\t<span class=\"font-serif italic text-xl lg:text-2xl text-secondary-700\">\n\t\t\t\t\tOur mascot\n\t\t\t\t<\/span>\n\t\t\t\t<svg class=\"svg-logo-list-arrow-left 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decoding=\"async\" src=\"https:\/\/wearemullet.com\/wp-content\/uploads\/article-mascot.avif\" width=\"1466\" height=\"1466\" alt=\"\" loading=\"lazy\" class=\"w-full max-w-2xl lg:max-w-3xl h-auto object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/section>\n\t\t\t\t<section class=\"component-article-info bg-white-50 my-12 lg:my-16\">\n\t\t\t\t\t\t\t\t<div class=\"relative w-[calc(100vw-3rem)] sm:w-[calc(100vw-4rem)] 2xl:w-[calc(100vw-8rem)] max-w-[1688px] left-1\/2 -translate-x-1\/2 bg-grey-200 py-8 sm:py-12 lg:py-20 xl:py-32 px-6 xl:px-16 rounded-3xl lg:rounded-[3.125rem] overflow-hidden\">\n\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/wearemullet.com\/wp-content\/cache\/image\/1200x0-crop\/3-maskoti.avif\" type=\"image\/avif\" width=\"1200\" media=\"(min-width: 640px)\">\n\t\t\t\t\t\t<source 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