OPOP bet on a brand mascot — and it paid off

OPOP proves that bold creative works even in B2B. When competitors began mimicking their campaigns and products, market share started to dip. We needed something “uncopyable.” Our solution? A brand mascot. The result was a 620% increase in traffic, a doubling of Brand Share of Search (from 12.9% to 25.5%), and a 75% YoY increase in conversions. Even we did a double-take.